Since the last decade, the fate of Volvo in Indonesia was strangled by selling pressure. PT Indobuana Auto Raya (IAR) subsidiary Indomobil Group licensees Volvo passenger vehicles in Indonesia, until 2016 and is still there even though almost no activity.Â Data from the Association of Indonesian Automotive Industries (Gaikindo) recorded this Swedish brand last time selling cars in Indonesia in 2013. It was only 18 units and after that was never recorded again until 2016 ago.
The fate of Indonesia Official Volvo On Switch To Hand Garansindo
In fact, since being taken over by Geely from Ford in 2010, Volvo globally started to rise from sleep. The proof of success in 2016 and Volvo sales record 534 332 units, or growth of 6.2 percent over the previous year.
Gait carmaker Gothenburg, Sweden was in Indonesia is starting to weaken since the Volvo suffered a crisis at international level because of the parent company at the time, Ford Motor Company, suffered heavy losses. Existence of Volvo Cars in Indonesia go down with the lid 4 Volvo showroom network and leaving only one dealer alone in Jakarta.
Around early 2015 came the news that there are several other Indonesian companies that actually want to deprive the Volvo license in Indonesia. One of them is PT Grandauto Dynamics (GAD) as the holder of the marketing control of Jaguar, Land Rover, and Bentley in Indonesia. GAD is one branch of a Singapore-based automotive group Wearnes Automotive PTE LTD. GAD parent company of Singapore that is already marketing the product Volvo Cars in Singapore, Thailand, Hong Kong, and China.
Interestingly, despite having a history and a close relationship with Volvo in Asia, Volvo precisely designate Garansindo Group as their sole importer and distributor in Indonesia. It is delivered by Garansindo Group through an official press release sent to us today (1/2).
According to the press statement, the two sides have signed the agreement and Garansindo Group officially assume full responsibility for the sales and after-sales service Volvo in Indonesia from January 2017. Garansindo Group also promised to open their first Volvo 3S showroom in Jakarta this year.
“We are proud to introduce our new partner in Indonesia, namely Garansindo Group. We are confident this partnership will provide an increase in our services to consumers in Indonesia, as well as to expand our business in this region, “said Lars Danielson, senior vice president of Volvo Car Group.
Lars Danielson who also doubled as Volvo Car CEO, Asia Pacific Region expressed gratitude to Indomobil Group for its commitment and support to develop the Volvo business in Indonesia over the years.
Furthermore Jari Kohonen, vice president of the Asia-Pacific region Volvo Car Group, said that he was anxious to bring their best products is the Volvo XC90 and S90 latest generation of Indonesian consumers.
Meanwhile Satya Saptaputra, COO Garansindo Group mentions that the excellence of sales and after-sales service Garansindo Volvo Group coupled with the best products are expected to contribute to the growth of high pemium vehicle segment in Indonesia.
PT Garansindo Inter Global is an Indonesian company that won the trust of Fiat Chrysler Automobiles (FCA) to market some brand cars in the shade FCA such as Jeep, Chrysler, Dodge, Fiat and Alfa Romeo. In the two-wheeler segment, Garansindo Group also holds licenses for motorcycles Ducati, Peugeot, and Zero.