Along with the increasing interest in sports , the existence of the sportscompanycontinues to skyrocket. Some of them even have their own names and influences in different countries. Why not, they often do marketing and sponsorship massive.
Top 10 Best Sport Product Brands in the World
Brand or existing sports brands often have a relationship with the sport popular in the world. Call it soccer, hockey, cricket, basketball, etc. Usually they are the leading sponsors of major events such as the World Cup and the Olympics.
In 1908, Marquis Mills Converse established this American multinational company. Converse is headquartered in Boston, Massachusetts, United States. In 2003, Nike had acquired Converse, but they retained the brand name.
Converse’s CEO and president is Jim Calhoun. They produce swimwear, various footwear, skating shoes , etc. Even Converse All Stars or Chuck Taylor All-Stars that have been introduced since 1949 still survive until now.
Two hiking enthusiasts , Douglas Tompkins and Susie Tompkins, founded the company in 1966. They are based in Alameda, California, United States. The company’s own name was taken because the mountains in the northern hemisphere became the most difficult and cold to conquer.
8. Columbia Sportswear
In 1938, Paul and Marie Lamfrom founded this company . Initially the German couple were managing the distribution of Portland hat “Columbia Hat Company”. But because it can not stand the work of suppliers or suppliers, in 1960, they also changed the company name to Columbia Sportswear Company. They also decided to produce their own goods.
Now the company is headquartered in Washington, Oregon, USA is led by Gert Boyle. He oversees the process of making and distributing outerwear and sportswear . There is also a product line of camping equipment, footwear, headgear , skiwear accessories , etc. They became official partners for the outfit of Manchester United club (MU). They also cooperate with various independent manufacturing companies . In addition, the company also had time to make a short film project titled HERproject. The work highlights the female factory workers, and their health education needs.
Kihachiro Onitsuka founded ASICS in 1949. The name ASICS itself stands for A Sound Mind in A Sound Body. The company is based in Kobe (Japan) it produces sports equipment, athletic shoes, sportswear, etc.
ASICS sponsorship deals are intertwined with various sports such as soccer , golf, table tennis, rugby , baseball , volleyball, basketball, etc. Not to forget, they also took the mainstay athletes in each field. In 2017, they make a deal with the International Association of Athletic Federation (IAAF). In other words, the clothing and footwear of the official or volunteers of all world sporting events is provided by them.
In 1992, Robert Greenberg founded this American company. In the early days of their appearance, they provided durable and stylish boots and skates as well. But now their production line is widening into a casual and athletic dress for men, women, and children. In the US alone, they are touted as the second leading footwear brand .
Its headquarters is in Manhattan Beach, California, USA. In addition to footwear, they also offer other branded products such as handbags, eye wear, clothing, etc. To market it, they work with several celebrities like Meghan Krainor, Sugar Ray Leonard, Kelly Brook, Joe Montana, etc.
Rudolf Dassler founded Puma in 1948. Initially the company was registered under the name Ruda. But then they changed their name to Puma, which was transformed into one of the pioneers of sports equipment companies. The company headquartered in Herzogenaurach (Germany) has various production lines. Includes footwear, accessories, clothing, and sports equipment.
Its CEO is Bjorn Gulden, who continues to lead the management of the company. Their products embrace various branches such as soccer, golf, running, motor racing, as well as training & fitness. Some big names that helped boost the Puma Antoine Griezmann, Usain Bolt, Rihanna, Kylie Jenner, etc. Logo itself is so legendary, so by looking at the picture was the people already know if the brand Puma.
4. Under Armor
Kevin Plank began operating the company in 1996. The logo has a simple, but very meaningful design. The letter U above means Under, and the letter A under it is Armor. Looking at the logo, we are reminded of the product that exudes strength, speed, and athletic spirit. The company itself provides footwear, sports equipment, clothing, and accessories.
Underarmour is headquartered in Baltimore, Maryland, USA. They offer a variety of products such as shoes, hoodies , jerseys, jackets, accessories, etc. Increasingly, the more rapidly they develop. Even Forbes announced that Underarmour was ranked 7th with a value of 1 billion US dollars.
3. Dick’s Sporting Goods (DKS)
Richard Stack founded this leading company in 1948. The company that has a head office in Coraolopis, Pennsylvania (USA) sells authentic and high quality sports equipment and accessories.
Their production line includes athletic attire , casual footwear, fitness equipment, etc. In early May 2017, DKS became a sponsor for the Pittsburg marathon event. The US team was also officially sponsored by DKS at the Summer Olympic event held in Rio de Janeiro, Brazil.
Adolf and Rudolf Dassler founded this company in 1924. Initially they named the company as Dassler Schuhfabrik. But in 1949, there was a rift between Adolf and Rudolf Dassler. Adolf then changed the company to Adidas, and Rudolf was equally successful with his Puma.
Adidas itself is headquartered in Herzogenaurach, Germany. They make at the same time designing clothes, shoes , and sport accessories. Especially soccer, basketball, cricket, skate boarding , golf, etc. There is also a branch of Adidas Reebok, Ashworth, and Runtastic. Forbes also publishes that Adidas became the second most valuable sports brand in the world, which amounted to 5 billion dollars.
This is the champion of the sports brand that controls the world market share. The company was founded by Bill Bowerman and Phil Knight in 1964. The company originally named Blue Ribbon Sports, specializing in the manufacture, development, design and marketing of sports equipment and apparel.
Nike’s name comes from the victory of the Greek origin. While the tagline , Just Do It, is inspired by the words Let’s Do It. The phrase became his last words of Gary Gilmore uttered before being executed.
The CEO of the company is Mark Parker. The company he leads is predicted to have a value of 15 billion dollars, making it the most expensive sports company in the world. In line with other company strategies, Nike also partnered with celebrities. Call it Ronaldinho, Neymar, Drogba, Ronaldo, and Ronney.